Adidas will launch white sneakers for the first time in 2019 in a bid to broaden its market share in a market where white shoes are a rarity.
The company will introduce the sneakers to its U.S. and global markets in March and launch them in the U.K. in 2020.
The shoes will be available in the UK, Germany, France, Japan, Canada, Australia and New Zealand.
The sneakers, which are available in a variety of colours, will feature adidas’s “Daring to Go” branding and be available at select stores and online.
They will cost between $150 and $300.
The adidas shoes will include “Daso,” the company’s first color in its footwear line, which was launched in 2017.
“The Daso color has become synonymous with our footwear.
The Dasos are a timeless color, that’s why they’re the ultimate in comfort,” said Anil Agarwal, adidas Global Chief Operating Officer.
The shoe line is based on the adidas XF model and will debut in April 2019.
The Daring to GO adidas sneakers feature the iconic silhouette of the iconic running shoe and the company is planning to expand the shoe line to include more styles in the future.
The shoes will feature an all-new “DASO” branding, which the company plans to use for future adidas products.
The white shoes, which will be launched in 2019, will be offered in a range of color combinations, including brown, yellow, black and white.
The “Dasa” logo is a nod to the Daring in Adidas’s motto.
“In addition to our traditional adidas color, we have recently introduced a new color, Daso, which is the brand’s new color for white shoes,” Agarwa said.
The new “DASSO” color will also be available to the adigos who buy adidas footwear from the adiSites.
The first white adidas shoe will be released in 2019.
The adiStations are located in Dubai, Abu Dhabi, London, Milan, Tokyo, Beijing, Singapore and Milan.
The brand will be launching a new shoe line in 2021 in the United States, which includes adidas signature “DASYK” and “Dasyk” adidas models.