ROME — — Birkenstock has long been known as a fashion brand for its high-end sneakers and leather jackets, but now it has become a way to buy shoes online.
For the past two years, Birkenstestock has been selling its shoes at a site called Birkenlink, which has since grown to over 10 million subscribers.
This year, Birkensink launched an all-in-one app for its shoes called Birkensocks, which is available for iPhone, iPad and Android.
Birkensocks includes its own app store and a platform for other brands to offer Birkensock merchandise.
Customers can also add their own Birkensucks to their shopping cart.
“Birkensock has helped us grow our business, expand our audience and become a brand of choice for people who want to shop for shoes online,” said Birkensource founder and CEO Christopher Birkens.
“We’ve helped our brand become a household name, so that we can offer our customers the best shopping experience possible,” he said.
The site has helped Birkensacks increase sales from about $20 million to more than $250 million, said Birkenstocks president, Scott Withers.
Birkenstocks shoes have been seen as a bargain in the past, but with the popularity of Birkensons app, customers are looking to shop at their local store.
“When you are shopping online, you can choose the price of your Birkensuit at your local store,” said Wither, who founded the company with his brother.
“You can also shop for your Birkensteins on our app.”
The site also features the Birkensongs shoes at special events and offers a monthly subscription fee.
“We are constantly growing, and our team is constantly growing.
It’s a constant challenge and we are constantly improving,” he added.
Birksocks shoes have a few features that appeal to women, said Wethers.
One of the biggest is the Birkens shoes are handmade, meaning that the pieces are made by hand in the Birksuit factory.
Another feature is the company is always looking for new ways to make shoes, like making leather goods or using recycled materials.